Designed Under the Sun: How Heat Shaped The Routine’s SPF

The Routine didn’t start in a boardroom—it started in the heat.

Not just warm weather, but real, relentless heat. The kind that makes your skincare slide off before you finish your coffee. The kind that pushes SPF to its limits. Developed in Dubai, where the sun is intense and the humidity unforgiving, The Routine was built for daily life in high temperatures—and that changes everything.

Why Most Sunscreens Fall Apart in the Heat

Let’s be real: traditional sunscreens weren’t made for the Middle East, Africa, or Southeast Asia. Most formulas are created in climate-controlled labs, then tested in “average” conditions. But what happens when:

• You step outside into 45°C midday sun?

• You’re constantly sweating or blotting your face?

• You reapply sunscreen twice a day on top of makeup?

• You have oily or acne-prone skin and sunscreen just makes it worse?

Answer: They melt. They clog. They irritate. They don’t last.

That’s exactly why we made something that does.

SPF 40, Stress-Tested in the Real World

From the start, we built The Routine’s SPF 40 Daily Gel to perform where other sunscreens fail. We tested it:

• On photo shoots in direct sun

• During workouts and city commutes

• On oily and breakout-prone skin

• Through layers of skincare and makeup

• In offices, cars, and beach days

It’s the kind of stress-testing only heat can provide—and it’s why our formula holds up under pressure.

🌞 Want to read more about how we tested The Routine in extreme heat?
Check out this blog: Built for the Heat – Why Your Sunscreen Should Be Climate-Proof

A Formula That Respects Your Skin—and Your Climate

The Routine is a filter-based, gel-textured sunscreen with a matte finish, zero white cast, and long-wear performance. But more importantly, it’s:

• Water- and sweat-resistant, so it stays put

• Fragrance-free and non-comedogenic, even on oily skin

• Invisible on all skin tones, no matter how many times you reapply

• Lightweight and breathable, made to work with—not against—your skin

🌴 Curious how SPF behaves differently in hot weather?
Read: From Dubai, With SPF: What It Means to Be Tested in Extreme Heat

It’s Not Just Where It Was Made. It’s Why.

We developed The Routine in the heat because we live in it. We know what it’s like to:

• Sweat through your makeup

• Skip SPF because it feels gross

• Break out after using “lightweight” sunscreens

• Reapply at your desk, in the car, or on the go

The Routine is built for consistency—so you can protect your skin, without overthinking it.